Think about this… by utilising the benefits of a SEO consultant you can turn your website into a highly prosperous and customer attracting machine that works 24/7. The problem is most SEO consultants simply don’t deliver half of what they promise. By using the information in this article you will learn how to obtain the right guide on setting up your website properly to increase your profits.
1. You Must Do Your Keyword Research
The basis of a successful website ranking in the search engines starts with extensive keyword research and the sorting of those keywords. The majority of SEO consultants simply don’t have the patience to do this properly thus you miss out on the real benefits.
Here’s the thing… for keyword research to be successful an SEO consultant must be patient and utilize intelligent calculations in choosing keywords that produce money for their client, not just top ten rankings. Strong search engine optimization is based on utilizing the proper keyword tools to find your keywords.
Here are some good keyword tools:
Google External Keyword Tool, Google Insight and Google Suggestions. The Google External Keyword Tool will give you the exact number of monthly searches which leaves you with the following two things to do…
o Copy the list into a document or download them into an excel sheet.
o Use keywords that have a good monthly search and go with the content on your website.
2. Original Content
Any good SEO consultant will tell you that you need original, related and quality content on your website. Search engines and people love to read original and useful content. But the problem is… most people do not use any SEO when they write their content. Content that has been written by a SEO consultant will include a well balanced use of keywords thought the copy at about five to six percent.
Two tips here would be to make use of two to three keywords throughout the entire content and make sure you start the content with the most important keyword and end it with the same keyword.
3. Optimization On Your Pages
Search Engine Crawler reads only the HTML of the web-page and so it must be properly optimizes to guide the crawlers to the right areas and content of the website.
It’s important you put the important keywords in the Title, Description and insert more keywords into the keywords area. Utalise a H1 to even a H6 by adding your keywords. If you have any pictures on your website it is wise to name the Alt Tags a key word.
4. Use Social Bookmarking
Become extremely involved into social bookmarking. Join all the major Social Bookmarking websites like Dig, Delicious, Twitter, Stumble upon, Reddit, Technorati etc. It’s important you bookmark your own articles and press releases, make friends and share your bookmarks.
The social bookmarking sites are very well optimized and are viewed (cached) by search engines every single day. Should you happen to have a link to your website, article or press release bookmarked, your website article or press release can be checked (cached) by Google within just one day.
5. Article & Press Release
Take time to write articles and Press releases in relation to your website. Submit the articles to article directories and press releases to press releases websites. Make sure you leave a link back to your website as anchor text so readers can visit your website.
This helps your website get crawled by the search engines in just two days. By leaving anchor text for internal pages of your site you will have your internal pages cached too thus improving your website’s presence.
The information above reveals what and good SEO consultant will do and what you can do to improve the results of your search engine rankings.