A marketing consultant looks at a lot of different things when he or she tries to help an online business achieve growth. Here are some of the things you might want to look at, in order to improve your reach across cyberspace.
Organic Traffic
How much of your website traffic is organic? Optimising for search engines is the best way to get traffic and there are ways to optimise so that you can figure out what’s working, and what isn’t.
What sort of traffic are you getting to your website? How does it arrive there? There are analytics reports that can help you analyse your traffic patterns so that you can optimize your website. By looking at your organic traffic levels you can figure out where the traffic is coming from, what words are being used to bring that traffic in, and find ways to get more of the same. Read your reports regularly to help you see what’s working and what might need tweaking.
Paid Traffic
Do you have any paid traffic campaigns? If not, doing this type of campaign might be able to help you bring your traffic and sales to the next level of success. A marketing consultant would arrange for you to do some keyword research, market research, and then organise a search engine marketing campaign that is designed to bring more qualified traffic to your webpages.
Conversion Rate
For every 100 visitors to your website, how many sales do you get? If that number is 1, you have a sales conversion rate of 1%. Analysing these numbers can help you tweak your marketing strategy so that you can improve that conversion rate. Other rates are present in your analytics reports as well, such as bounce rate. Knowing how many people land on your site and don’t click any further into it can help you as well. Copywriting or other factors on your main page might be a factor that your marketing consultant could help you with. Growing your conversion rate to double digits would take time but is very possible if you break down and analyse conversions, bounces, and other factors on pages within your website.
Competitive Analysis
Knowing what your competition is doing gives you an edge that can help you stay in business and continue to compete against the big contenders whilst other competitors fade away. Competitive analysis is a vital aspect of online business growth and thanks to many tools and resources available online, it’s very easy to analyse your competition and use the info to your advantage.
If you had access to your own expert marketing consultant, what would he or she tell you? Your concerns about your business challenges would probably be listened to first. Then, the consultant would help you to create a workable plan for manageable growth. Growth is important but manageable growth is going to be sustainable. When you’re looking at your long-term goals, marketing consultancy may be something you decide is worth investing in. Staying abreast of the changing world of internet marketing isn’t easy but a skilled marketing consultant can help save you time and help you grow your business.