5 Tips From a Top SEO Consultant to Increase Website Traffic

Jul 06 2023 Published by admin under Uncategorized

Think about this… by utilising the benefits of a SEO consultant you can turn your website into a highly prosperous and customer attracting machine that works 24/7. The problem is most SEO consultants simply don’t deliver half of what they promise. By using the information in this article you will learn how to obtain the right guide on setting up your website properly to increase your profits.

1. You Must Do Your Keyword Research

The basis of a successful website ranking in the search engines starts with extensive keyword research and the sorting of those keywords. The majority of SEO consultants simply don’t have the patience to do this properly thus you miss out on the real benefits.

Here’s the thing… for keyword research to be successful an SEO consultant must be patient and utilize intelligent calculations in choosing keywords that produce money for their client, not just top ten rankings. Strong search engine optimization is based on utilizing the proper keyword tools to find your keywords.

Here are some good keyword tools:

Google External Keyword Tool, Google Insight and Google Suggestions. The Google External Keyword Tool will give you the exact number of monthly searches which leaves you with the following two things to do…

o Copy the list into a document or download them into an excel sheet.

o Use keywords that have a good monthly search and go with the content on your website.

2. Original Content

Any good SEO consultant will tell you that you need original, related and quality content on your website. Search engines and people love to read original and useful content. But the problem is… most people do not use any SEO when they write their content. Content that has been written by a SEO consultant will include a well balanced use of keywords thought the copy at about five to six percent.

Two tips here would be to make use of two to three keywords throughout the entire content and make sure you start the content with the most important keyword and end it with the same keyword.

3. Optimization On Your Pages

Search Engine Crawler reads only the HTML of the web-page and so it must be properly optimizes to guide the crawlers to the right areas and content of the website.

It’s important you put the important keywords in the Title, Description and insert more keywords into the keywords area. Utalise a H1 to even a H6 by adding your keywords. If you have any pictures on your website it is wise to name the Alt Tags a key word.

4. Use Social Bookmarking

Become extremely involved into social bookmarking. Join all the major Social Bookmarking websites like Dig, Delicious, Twitter, Stumble upon, Reddit, Technorati etc. It’s important you bookmark your own articles and press releases, make friends and share your bookmarks.

The social bookmarking sites are very well optimized and are viewed (cached) by search engines every single day. Should you happen to have a link to your website, article or press release bookmarked, your website article or press release can be checked (cached) by Google within just one day.

5. Article & Press Release

Take time to write articles and Press releases in relation to your website. Submit the articles to article directories and press releases to press releases websites. Make sure you leave a link back to your website as anchor text so readers can visit your website.

This helps your website get crawled by the search engines in just two days. By leaving anchor text for internal pages of your site you will have your internal pages cached too thus improving your website’s presence.

The information above reveals what and good SEO consultant will do and what you can do to improve the results of your search engine rankings.

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Marketing Consultant Tips – 4 Ways to Grow Your Online Business

Jul 06 2023 Published by admin under Uncategorized

A marketing consultant looks at a lot of different things when he or she tries to help an online business achieve growth. Here are some of the things you might want to look at, in order to improve your reach across cyberspace.

Organic Traffic

How much of your website traffic is organic? Optimising for search engines is the best way to get traffic and there are ways to optimise so that you can figure out what’s working, and what isn’t.

What sort of traffic are you getting to your website? How does it arrive there? There are analytics reports that can help you analyse your traffic patterns so that you can optimize your website. By looking at your organic traffic levels you can figure out where the traffic is coming from, what words are being used to bring that traffic in, and find ways to get more of the same. Read your reports regularly to help you see what’s working and what might need tweaking.

Paid Traffic

Do you have any paid traffic campaigns? If not, doing this type of campaign might be able to help you bring your traffic and sales to the next level of success. A marketing consultant would arrange for you to do some keyword research, market research, and then organise a search engine marketing campaign that is designed to bring more qualified traffic to your webpages.

Conversion Rate

For every 100 visitors to your website, how many sales do you get? If that number is 1, you have a sales conversion rate of 1%. Analysing these numbers can help you tweak your marketing strategy so that you can improve that conversion rate. Other rates are present in your analytics reports as well, such as bounce rate. Knowing how many people land on your site and don’t click any further into it can help you as well. Copywriting or other factors on your main page might be a factor that your marketing consultant could help you with. Growing your conversion rate to double digits would take time but is very possible if you break down and analyse conversions, bounces, and other factors on pages within your website.

Competitive Analysis

Knowing what your competition is doing gives you an edge that can help you stay in business and continue to compete against the big contenders whilst other competitors fade away. Competitive analysis is a vital aspect of online business growth and thanks to many tools and resources available online, it’s very easy to analyse your competition and use the info to your advantage.

If you had access to your own expert marketing consultant, what would he or she tell you? Your concerns about your business challenges would probably be listened to first. Then, the consultant would help you to create a workable plan for manageable growth. Growth is important but manageable growth is going to be sustainable. When you’re looking at your long-term goals, marketing consultancy may be something you decide is worth investing in. Staying abreast of the changing world of internet marketing isn’t easy but a skilled marketing consultant can help save you time and help you grow your business.

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Hiring Risk Consultants Can Really Help Your Business Succeed in the Long Term

Jul 06 2023 Published by admin under Uncategorized

Starting a new business can be scary and most of the time, a business in the early stages will make a lot of mistakes and this is one of the reasons that so many fail. However, risk consultants are great for ensuring that you avoid mistakes and calculate the risks of certain aspects of your business so that you can concentrate on building your business where it counts.

Risk consulting is something that’s become very popular for young businesses these days. It’s a great way to ensure that you don’t fall into any traps or pit falls along your way to success. Risk consultants can help you evaluate the risk of certain deals and decisions and providing you take their advice, you can see a drop in the mistakes made in the early years of trading.

However, it can sometimes be a bit of a waste of time because a lot of businesses tend to like the risk taking factor of it all and this is how they sometimes get lucky. However, it’s a much better idea to use the risk consultants that you hire to ensure that you don’t get unlucky and ruin your business.

Risk calculations are usually pretty straight forward but there’s a lot of science to back up the risks that people take and it’s a good idea to understand it all – or at least have someone on your team who does. One other thing that you should think about is your chances of success, should you hire risk consultants.

They can really help your business grow by making important decisions easier for you and this can really be a relief. However, just make sure that you only hire consultants who have a lot of experience with your type of business. Counterparty risk is also another good thing to have on your team – it can sometimes help your clients to trust you as well.

As long as you are aware of the risks, you’re more likely to succeed and this is why risk consultants are an ideal addition to any young business. It’s better to be safe than sorry and in the world of business everything is about risk and how far you’re willing to go.

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Building and Construction Specifications Consultants – What Do They Do?

Jul 06 2023 Published by admin under Uncategorized

Building & Construction Specifications Consultants, otherwise known as manufacturers representatives, work at a professional level with builders, architects, quantity surveyors, builders, engineers and the senior construction team to ensure that the materials used in any building project is of the correct specification for both the environment and the conditions that the project will be built in. The construction that these professionals work on could range from a single roomed dwelling to a multi-level development for residential or commercial uses, shopping centers, parking garages, stores, piping networks, dams and any construction project of any kind.

At the time of planning the construction engineers, architects and project managers will “spec” the project and decide on the materials to be used and this will be put out to tender to suppliers. In order for the tender to be complete a bill of materials is supplied with the specifications required for each and every item to be used in the construction. The specification will cover every single item from the simplest screw to the most sophisticated and largest components to be utilized.

The building specifications consultants and construction specifications consultants ensure that each component is able to withstand the environmental, fire and building regulations as promulgated by that state or area. In this way a project is built to the finest quality and longevity.

The building specifications consultant will draw on the manufacturers product specifications for each item plus the training that that manufacturer would have given the consultant and the product specifications literature to make the decision to supply the best possible material required that meet the specifications, as provided in the Bill of Materials for the tender process. An example of a summary of a product specification for Steel Wire for concrete would be like this: This specification covers as cold-drawn or galvanized steel wires to be used as such, or in fabricated form, for the reinforcement of concrete.The steel shall be made by one of the following processes: open-hearth,electric furnace, or basic-oxygen. The wires shall be cold drawn from rods that have been hot rolled from billets. The tests described include tension, bending, and reduction of area tests. After undergoing tension test, the tensile and yield strength properties of the test specimen shall conform to the requirements of a reference material based on nominal area of the wire. The specimen for bend test shall withstand being bent at room temperature without cracking on the outside of the bent portion. The reduction of area shall be determined as described in a reference document.

From here the product specification would go into excruciating detail as to how the material is likely to react under a wide range of circumstances. From this it can be seen that good building specifications consultants or construction specifications consultants have an extremely important and onerous task in any construction project and someone who has followed this discipline for years has a wealth of information and experience to offer every project.

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Management Consultants – Assuring Growth and Prosperity of Your Business

Jul 06 2023 Published by admin under Uncategorized

Management consultants are equipped with expertise knowledge and specialized skills aimed at maximizing the growth and prosperity of the business. Creating strategies and mode of operation for any organization is the primary factor that have to deal with. They not only have to assist in analyzing any problem but also need to implement expert solution to that particular problem according to the demand of the situation.

Management consultants play vital roles in various aspects of business. Their services include business strategy making, controlling financial matters, managing human resources, staffing, supply-chain management and e-business. To deal with these entire factors management consultant must always remain well equipped with quite a huge amount of resource.

Management consultants always need to be focused on the nature of the issue the client has to deal with. Thus for any management consultant it becomes very important to keep a steady head under critical situations and come up with innovative solutions from time to time. Research work is therefore very important for them. Consultants have to carry out researches and back themselves up with handy resources.

The typical daily activities include analyzing the nature of the problems, conducting workshops and ensure that the client is always provided with the necessary assistance and recommending appropriate solutions. Consultants need to be flexible in order to be present at the client’s site, provide quality leadership, and prepare presentations, and even take interviews for the client.

In general consultancies are entrepreneurial and they work on the basis of projects. Depending on the nature of the projects and requirement of the clients the length of the projects can vary. Thus management of time is another very important factor. Building up an efficient team and strategize accordingly to carry out the project-is what the consultants should be focused at.

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Experienced SEO Consultant

Jun 17 2023 Published by admin under Uncategorized

Hire an experienced SEO consultant, to get your website among the top sites. He is the master of search engine marketing and understands the working of search engine marketing. It is a SEO consultant who knows the art of compelling the visitor to visit the site and buy their products / services.

If you hire an experienced Search engine optimization consultant then you will realize and understand his need completely. He works very strategically. Only upon comprehending your needs, he formulates a comprehensive plan / strategy for development of your website. He works in conjunction with web designers, content writers and other people involved in the making of a site. Search engine optimizer will see to it that the site developed is user and search engine friendly. He will find the right set of keywords and key phrases that will completely go in with your site. Proportionately these keywords will be distributed over the website. Meta tags that include Meta title, Meta description and Meta content description are given by them. Further he will use various SEO tactics that will be helpful in promoting the site.

On continuous basis he will do the research and try various methods of site optimization. For long-term benefits, he would prefer to go in for organic search engine optimization, rather than pay per click. Further a SEO will give you the monthly reports, keep a track on the visit and maintain the site. SEO is a long-term process; therefore it is advisable to give search engine optimizer and designer deadline for the work. Now you would be thinking on how to get an experienced SEO Consultant. Well it is good to hire a company for this purpose. These days there are many SEO companies in India who have a competent team of experienced Search engine consultants. You can see the projects undertaken by them and also take client referrals. Before hiring one just see the credentials of the SEO. The fees that would be charged by them for the project usually includes complete internet-marketing solutions. These are just few of points that will help you in selecting an experienced SEO consultant. But before taking any decision think and inquire about the company that you will be hiring.

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7 Benefits of Hiring a Professional Lactation Consultant

Jun 16 2023 Published by admin under Uncategorized

A lactation consultant is an experienced professional that is specially trained to assist breastfeeding mothers. She may or may not be certified and will likely have varying experience working with mothers and their infants. In addition, their training will vary significantly. For instance, some Lactation Consultants are also Licensed Practical Nurses, or LPNs, and have successfully completed nurse training. Whereas some Lactation Consultants are certified IBCLCs (International Board Certified Lactation Consultants), who have completed course work, clinical practice hours, and passed an exam that covers breastfeeding, milk production, management of breastfeeding complications, etc. Unlike a nurse or physician, the IBCLC designation does not mean that they have a certain amount of experience; it just means that they have passed their exam and have been certified.

That said, if you’re a new or experienced mother that is looking for support from a professionally trained person, then a Lactation Consultant is the way to go. Here are 7 Benefits of hiring your very own Lactation Consultant:

1. Your lactation consultant can help you with your breastfeeding concerns, which can include breast infections and clogged ducts, offer treatment suggestions, address milk production issues, etc.

2. She can answer all of your breastfeeding questions. Just
consider her your real live breastfeeding guide.

3. She can show you proper positioning or “latch on” techniques that can eliminate any physical discomfort.

4. She can help you diagnose signs of a breast infection and offer recommendations. For instance, if you have any redness or pain and/or have flu-like symptoms, she may conclude you have mastitis and give you a regime of warm compress, rest, more frequent breastfeeding, pain medication, etc.

5. She can provide general information about breastfeeding, as well as how to successfully wean baby when you’re ready.

6. She can help you recognize signs that your baby is “rooting” or ready to feed so that you can respond to baby’s hunger cues.

7. Your lactation consultant can help you increase your milk supply by suggesting you breastfeed more frequently, eliminate all pacifiers, or recommend holistic remedies like Milk Thistle, Fenugreek or other Galactogogues in order to increase your milk supply.

In conclusion, a professional lactation consultant can be your key to successful
breastfeeding. By hiring the right person and following her advice, you can receive the support you need and handle any breastfeeding issues with strength, knowledge and confidence.

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Top Tips For Your New Restaurant From a Restaurant Consultant

Jun 15 2023 Published by admin under Uncategorized

Want to hear some good news? Your chances of success are better than most people think. According to the Bureau of Labor Statistics, the survival rates of all new businesses started between 1998 and 2002 find that 66% of them are still open two years after they started.

A Cornell University study of restaurants in three major markets showed a first year failure (or closure) rate of 27% with only a minor (4%) difference between franchised and independent restaurants.

Regardless of how you crunch the statistics, and I might add that quality statistics for the restaurant industry are hard to find, approximately 30% of all new, first year restaurants go out of business on the average. This means you have a 70% chance of first year success if you have a viable, well thought out concept in a worthwhile location. It is important to note that of the 30% of restaurants that close during their first year, most of those operators were under-educated, under capitalized (most common reason), or were not willing to make the time commitments necessary to get the job done.

Why am I concentrating on the first year aspects of survival? Because statistics and logic both say that if you make it past your first year, the percentages are in your favor beyond year one. How can you minimize the risk in your first year?

These Top Tips listed below will aid in insuring your survival:

Tip #1.
Know your market. The easiest and fastest way is to get a Feasibility Study done! I know of a restaurateur who was looking at placing a Mexican restaurant into a major metro area. His Feasibility Study revealed that a quickly expanding localized chain was inevitably going to greatly diminish his potential success, so he changed his concept, thereby avoiding an expensive potential failure. You too can avoid major failure by knowing your market, and concentrating strongly on your biggest competitor. If you can’t or don’t want to fight for market share, reconsider your concept niche or location.

Tip #2.
Find your niche. We have all heard this before, but you can’t be everything to everyone, and do it well. Select the market you enjoy and have experience in. If you know everything about the burrito business, and know for a fact that your burritos are superior in quality, then chase down that great location, know your market, and fill that niche. It’s important to minimize the competition in your chosen niche, and done right, you can own the entire niche market. Why compete when you can own the market?

Tip #3.
Have a plan. Don’t shoot in the dark with your capital resources. Pay for a quality business plan, and have a qualified restaurant consultant do it. You pay for legal and accounting advice because they’re professionals in their industry. Same thing with your Restaurant Consultant. A business plan is not cheap, but it will guide you on the path to growing your business profitably, and you’ll find that your business plan will quickly pay for itself.

Tip #4.
Know the industry, or pay for the knowledge. Just a few pieces of quality advice at the right time can save you thousands of dollars. Did you know that if your Restaurant Consultant negotiates your pricing with your foodservice vendors, you’d get better pricing than if you had negotiated the prices yourself? The author of this article was Director of Business Development with a large foodservice distributor, and is able to lower your food cost significantly by representing your interests with your vendors.

Tip #5.
Your menu is your number one tool in insuring a profitable operation. By costing out each menu item and placing it in the correct menu location, you can bring more dollars to the bottom line. Operators are so concerned with food cost percentages, but fact of the matter is that you take dollars and not percentages to the bank. It costs a little bit, but your reward is great when you have your menu professionally designed. Regardless of the size of your operation, you can’t afford not to have your menu evaluated. Why miss out on lost profits?

Tip #6.
The menu controls everything. From what you serve, to what equipment you need, to your signage design and concept name–everything revolves around the menu. What are you serving, and what is your position in the market? If you don’t know, get help immediately.

Tip #7.
Build your team. You need a few good players on your team, and the team members are as follows: An attorney with restaurant experience, an accountant with a list of restaurant clients, a banker that understands the restaurant industry, and Restaurant Consultant that understands startup ventures. When interviewing your Restaurant Consultant, know in advance that there is only one proper way to figure your food and beverage cost percentages. If you are told that you take your total costs and divide that number by your sales, you are getting inferior advice-keep looking. May I humbly suggest our services? If you would like to know the correct formula for computing food and beverage costs, please contact the author of this article, Kevin Moll, at 1-800-961-6005 for some insights.

Tip #8.
Cover your business bases. This includes: Insurance, corporate formation, business registration, company structure, funding, design, architecture, location, building codes, health department regulations, permits, and others. These will all have to be factored into your plans for opening and staying open!

Tip #9.
Understand your marketing and have a plan. You may, “Own a niche”, you may serve the highest quality products, and you may be the best in your market. But if nobody knows where you are located or what you offer, how will you pay the bills? A big part of the business plan is a high quality marketing plan. Has this convinced you to consider having a business plan done?

Tip #10.
Go forward. Until you are open, you will be faced with many obstacles that may be new to you. Use your team, stay focused on the goal of not only getting or staying open, but excelling in your brand management, delivery of product, and above all, listen to your advisors. As they have nothing to loose by telling you the unvarnished truth, they’re in your court more than you know!

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What Does A Nutrition Consultation Involve: The Nutritionist’s Appointment Guide

Jun 14 2023 Published by admin under Uncategorized

If you are considering booking a consultation with a nutritionist, you may be wondering about the procedure – you may even be feeling nervous and apprehensive.

This article, written by a qualified nutritionist, is designed to reassure you that working with a nutritionist is nothing to be nervous about, and to also reassure you that whatever issues you are wanting support with, your nutritionist will very likely have helped other people with similar things.

The procedure will begin with you looking for a nutritionist, and the good news is that nutritionists are now common in all areas. However, with the rise of the Internet, you don’t have to limit yourself to finding a local nutritionist – many, including myself, offer consultations by telephone and eMail and these can be a great way to fit a consultation into your busy life at your own convenience.

Once you have chosen a nutritionist to work with, you will book an initial consultation. This consultation, whether in person, by eMail or by telephone, will be a fact-finding appointment. Some nutritionists will send a questionnaire out to you before the consultation, but I prefer to complete the questionnaire while speaking to the client – this allows me to get a sense of the areas we need to focus on as well as identify any emotional areas that may need to be addressed before the practical nutritional advice can work.

The initial consultation should last around an hour, but you should not be rushed. Your nutritionist should allow for extra time in their schedule. Food can be an incredibly emotional subject, and it is likely that your initial appointment will involve revisiting memories from childhood and discussing attachments to particular food – to have this kind of very personal experience rushed is not helpful for your relationship.

Following this appointment, the practitioner will review all of the information you have given – so it is very important to be completely honest and as detailed as possible. All the information you share will be completely confidential, apart from rare cases where a client who is a child may report incidences of abuse, which the practitioner is of course required to pass on to the relevant authorities.

The nutritionist will prepare a full report detailing their recommendations for you, these will be completely customised – you should not receive any stock or standard advice. This will include recommendations for diet changes (it may or may not include a specific meal plan) and supplements.

You should arrange follow-up appointments; how regular these are will depend on your exact needs.

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Outstanding Consultants Help Avoid Rework

Jun 13 2023 Published by admin under Uncategorized

Avoiding the need to rework any project positively effects productivity. Since reworking a project usually incurs many additional expenses – sometimes more than double the initial cost – and much extra work and lost time, it should be avoided, if possible. First, it often requires the assembly of a new team or set of experts – a painful and time consuming step. Second, it requires a new assessment of the project design and plan, implementation, percentage of completion including what still needs to be done, and what needs to be fixed. Frequently, it is often cheaper and easier to start over than to attempt to fix a major problem. Having to rework a project may also result in additional complications and complexities particularly if it is subject to outside influences. Furthermore, if there is a problem with the initial design, subsequent changes or additions may not be possible without massive revisions.

One often overlooked but important aspect is the amount of time lost by the people who were supposed to use or tried to use this project. This loss in energy and money can be substantial and will never be recovered. It may also severely hurt morale.     While consultants are usually readily available, outstanding consultants may be difficult to find.  Determining which consultants are outstanding can be even more difficult. This finding and discerning is an arduous, time consuming task that usually requires going to many sources, evaluating many resumes, project successes, and meetings – and still not knowing how good the selected consultant actually is. Sometimes the consultant will truly be excellent, but sometimes not. What is essential is that a company be prepared to fully evaluate all consultants. Time spent in this initial evaluation process is time well spent, particularly if it avoids rework.    There are numerous steps in the evaluation process a company can take to help ensure it finds outstanding consultants. Foremost, is having a solid plan that is comprehensive, clearly communicates all project goals and steps, and is agreed upon by all stakeholders – prior to interviewing any consultants. This will enable the formulation of specific project and experience-related questions when interviewing all consultants. It will also form the basis for communication during the project development.   Outstanding consultants can often greatly enhance a project’s scope since they possess specific expertise in their area of specialty, substantial experience and significant general knowledge. This combined expertise helps ensure that the design and implementation is solid and meets all project goals and specifications. This is particularly important when projects are asked to perform under much greater stress (i.e. throughput) or with many additional functions than what was originally envisioned. I sometimes equate this to a building; if the foundation is solid, many floors and features can be built upon it. However, if the foundation is flawed, additional floors and features can cause collapse – and the need for rework at a tremendous cost of time and money.   Rework should be avoided, if possible. It can have many negative effects on a company’s bottom line, potentially reducing value and morale. Conversely, by carefully planning and finding outstanding consultants, much rework and unnecessary tribulations can be avoided while creating a foundation for excellent prodinst and enhanced value.

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