Hire an experienced SEO consultant, to get your website among the top sites. He is the master of search engine marketing and understands the working of search engine marketing. It is a SEO consultant who knows the art of compelling the visitor to visit the site and buy their products / services.

If you hire an experienced Search engine optimization consultant then you will realize and understand his need completely. He works very strategically. Only upon comprehending your needs, he formulates a comprehensive plan / strategy for development of your website. He works in conjunction with web designers, content writers and other people involved in the making of a site. Search engine optimizer will see to it that the site developed is user and search engine friendly. He will find the right set of keywords and key phrases that will completely go in with your site. Proportionately these keywords will be distributed over the website. Meta tags that include Meta title, Meta description and Meta content description are given by them. Further he will use various SEO tactics that will be helpful in promoting the site.

On continuous basis he will do the research and try various methods of site optimization. For long-term benefits, he would prefer to go in for organic search engine optimization, rather than pay per click. Further a SEO will give you the monthly reports, keep a track on the visit and maintain the site. SEO is a long-term process; therefore it is advisable to give search engine optimizer and designer deadline for the work. Now you would be thinking on how to get an experienced SEO Consultant. Well it is good to hire a company for this purpose. These days there are many SEO companies in India who have a competent team of experienced Search engine consultants. You can see the projects undertaken by them and also take client referrals. Before hiring one just see the credentials of the SEO. The fees that would be charged by them for the project usually includes complete internet-marketing solutions. These are just few of points that will help you in selecting an experienced SEO consultant. But before taking any decision think and inquire about the company that you will be hiring.

A lactation consultant is an experienced professional that is specially trained to assist breastfeeding mothers. She may or may not be certified and will likely have varying experience working with mothers and their infants. In addition, their training will vary significantly. For instance, some Lactation Consultants are also Licensed Practical Nurses, or LPNs, and have successfully completed nurse training. Whereas some Lactation Consultants are certified IBCLCs (International Board Certified Lactation Consultants), who have completed course work, clinical practice hours, and passed an exam that covers breastfeeding, milk production, management of breastfeeding complications, etc. Unlike a nurse or physician, the IBCLC designation does not mean that they have a certain amount of experience; it just means that they have passed their exam and have been certified.

That said, if you’re a new or experienced mother that is looking for support from a professionally trained person, then a Lactation Consultant is the way to go. Here are 7 Benefits of hiring your very own Lactation Consultant:

1. Your lactation consultant can help you with your breastfeeding concerns, which can include breast infections and clogged ducts, offer treatment suggestions, address milk production issues, etc.

2. She can answer all of your breastfeeding questions. Just
consider her your real live breastfeeding guide.

3. She can show you proper positioning or “latch on” techniques that can eliminate any physical discomfort.

4. She can help you diagnose signs of a breast infection and offer recommendations. For instance, if you have any redness or pain and/or have flu-like symptoms, she may conclude you have mastitis and give you a regime of warm compress, rest, more frequent breastfeeding, pain medication, etc.

5. She can provide general information about breastfeeding, as well as how to successfully wean baby when you’re ready.

6. She can help you recognize signs that your baby is “rooting” or ready to feed so that you can respond to baby’s hunger cues.

7. Your lactation consultant can help you increase your milk supply by suggesting you breastfeed more frequently, eliminate all pacifiers, or recommend holistic remedies like Milk Thistle, Fenugreek or other Galactogogues in order to increase your milk supply.

In conclusion, a professional lactation consultant can be your key to successful
breastfeeding. By hiring the right person and following her advice, you can receive the support you need and handle any breastfeeding issues with strength, knowledge and confidence.

Want to hear some good news? Your chances of success are better than most people think. According to the Bureau of Labor Statistics, the survival rates of all new businesses started between 1998 and 2002 find that 66% of them are still open two years after they started.

A Cornell University study of restaurants in three major markets showed a first year failure (or closure) rate of 27% with only a minor (4%) difference between franchised and independent restaurants.

Regardless of how you crunch the statistics, and I might add that quality statistics for the restaurant industry are hard to find, approximately 30% of all new, first year restaurants go out of business on the average. This means you have a 70% chance of first year success if you have a viable, well thought out concept in a worthwhile location. It is important to note that of the 30% of restaurants that close during their first year, most of those operators were under-educated, under capitalized (most common reason), or were not willing to make the time commitments necessary to get the job done.

Why am I concentrating on the first year aspects of survival? Because statistics and logic both say that if you make it past your first year, the percentages are in your favor beyond year one. How can you minimize the risk in your first year?

These Top Tips listed below will aid in insuring your survival:

Tip #1.
Know your market. The easiest and fastest way is to get a Feasibility Study done! I know of a restaurateur who was looking at placing a Mexican restaurant into a major metro area. His Feasibility Study revealed that a quickly expanding localized chain was inevitably going to greatly diminish his potential success, so he changed his concept, thereby avoiding an expensive potential failure. You too can avoid major failure by knowing your market, and concentrating strongly on your biggest competitor. If you can’t or don’t want to fight for market share, reconsider your concept niche or location.

Tip #2.
Find your niche. We have all heard this before, but you can’t be everything to everyone, and do it well. Select the market you enjoy and have experience in. If you know everything about the burrito business, and know for a fact that your burritos are superior in quality, then chase down that great location, know your market, and fill that niche. It’s important to minimize the competition in your chosen niche, and done right, you can own the entire niche market. Why compete when you can own the market?

Tip #3.
Have a plan. Don’t shoot in the dark with your capital resources. Pay for a quality business plan, and have a qualified restaurant consultant do it. You pay for legal and accounting advice because they’re professionals in their industry. Same thing with your Restaurant Consultant. A business plan is not cheap, but it will guide you on the path to growing your business profitably, and you’ll find that your business plan will quickly pay for itself.

Tip #4.
Know the industry, or pay for the knowledge. Just a few pieces of quality advice at the right time can save you thousands of dollars. Did you know that if your Restaurant Consultant negotiates your pricing with your foodservice vendors, you’d get better pricing than if you had negotiated the prices yourself? The author of this article was Director of Business Development with a large foodservice distributor, and is able to lower your food cost significantly by representing your interests with your vendors.

Tip #5.
Your menu is your number one tool in insuring a profitable operation. By costing out each menu item and placing it in the correct menu location, you can bring more dollars to the bottom line. Operators are so concerned with food cost percentages, but fact of the matter is that you take dollars and not percentages to the bank. It costs a little bit, but your reward is great when you have your menu professionally designed. Regardless of the size of your operation, you can’t afford not to have your menu evaluated. Why miss out on lost profits?

Tip #6.
The menu controls everything. From what you serve, to what equipment you need, to your signage design and concept name–everything revolves around the menu. What are you serving, and what is your position in the market? If you don’t know, get help immediately.

Tip #7.
Build your team. You need a few good players on your team, and the team members are as follows: An attorney with restaurant experience, an accountant with a list of restaurant clients, a banker that understands the restaurant industry, and Restaurant Consultant that understands startup ventures. When interviewing your Restaurant Consultant, know in advance that there is only one proper way to figure your food and beverage cost percentages. If you are told that you take your total costs and divide that number by your sales, you are getting inferior advice-keep looking. May I humbly suggest our services? If you would like to know the correct formula for computing food and beverage costs, please contact the author of this article, Kevin Moll, at 1-800-961-6005 for some insights.

Tip #8.
Cover your business bases. This includes: Insurance, corporate formation, business registration, company structure, funding, design, architecture, location, building codes, health department regulations, permits, and others. These will all have to be factored into your plans for opening and staying open!

Tip #9.
Understand your marketing and have a plan. You may, “Own a niche”, you may serve the highest quality products, and you may be the best in your market. But if nobody knows where you are located or what you offer, how will you pay the bills? A big part of the business plan is a high quality marketing plan. Has this convinced you to consider having a business plan done?

Tip #10.
Go forward. Until you are open, you will be faced with many obstacles that may be new to you. Use your team, stay focused on the goal of not only getting or staying open, but excelling in your brand management, delivery of product, and above all, listen to your advisors. As they have nothing to loose by telling you the unvarnished truth, they’re in your court more than you know!

If you are considering booking a consultation with a nutritionist, you may be wondering about the procedure – you may even be feeling nervous and apprehensive.

This article, written by a qualified nutritionist, is designed to reassure you that working with a nutritionist is nothing to be nervous about, and to also reassure you that whatever issues you are wanting support with, your nutritionist will very likely have helped other people with similar things.

The procedure will begin with you looking for a nutritionist, and the good news is that nutritionists are now common in all areas. However, with the rise of the Internet, you don’t have to limit yourself to finding a local nutritionist – many, including myself, offer consultations by telephone and eMail and these can be a great way to fit a consultation into your busy life at your own convenience.

Once you have chosen a nutritionist to work with, you will book an initial consultation. This consultation, whether in person, by eMail or by telephone, will be a fact-finding appointment. Some nutritionists will send a questionnaire out to you before the consultation, but I prefer to complete the questionnaire while speaking to the client – this allows me to get a sense of the areas we need to focus on as well as identify any emotional areas that may need to be addressed before the practical nutritional advice can work.

The initial consultation should last around an hour, but you should not be rushed. Your nutritionist should allow for extra time in their schedule. Food can be an incredibly emotional subject, and it is likely that your initial appointment will involve revisiting memories from childhood and discussing attachments to particular food – to have this kind of very personal experience rushed is not helpful for your relationship.

Following this appointment, the practitioner will review all of the information you have given – so it is very important to be completely honest and as detailed as possible. All the information you share will be completely confidential, apart from rare cases where a client who is a child may report incidences of abuse, which the practitioner is of course required to pass on to the relevant authorities.

The nutritionist will prepare a full report detailing their recommendations for you, these will be completely customised – you should not receive any stock or standard advice. This will include recommendations for diet changes (it may or may not include a specific meal plan) and supplements.

You should arrange follow-up appointments; how regular these are will depend on your exact needs.

Avoiding the need to rework any project positively effects productivity. Since reworking a project usually incurs many additional expenses – sometimes more than double the initial cost – and much extra work and lost time, it should be avoided, if possible. First, it often requires the assembly of a new team or set of experts – a painful and time consuming step. Second, it requires a new assessment of the project design and plan, implementation, percentage of completion including what still needs to be done, and what needs to be fixed. Frequently, it is often cheaper and easier to start over than to attempt to fix a major problem. Having to rework a project may also result in additional complications and complexities particularly if it is subject to outside influences. Furthermore, if there is a problem with the initial design, subsequent changes or additions may not be possible without massive revisions.

One often overlooked but important aspect is the amount of time lost by the people who were supposed to use or tried to use this project. This loss in energy and money can be substantial and will never be recovered. It may also severely hurt morale.     While consultants are usually readily available, outstanding consultants may be difficult to find.  Determining which consultants are outstanding can be even more difficult. This finding and discerning is an arduous, time consuming task that usually requires going to many sources, evaluating many resumes, project successes, and meetings – and still not knowing how good the selected consultant actually is. Sometimes the consultant will truly be excellent, but sometimes not. What is essential is that a company be prepared to fully evaluate all consultants. Time spent in this initial evaluation process is time well spent, particularly if it avoids rework.    There are numerous steps in the evaluation process a company can take to help ensure it finds outstanding consultants. Foremost, is having a solid plan that is comprehensive, clearly communicates all project goals and steps, and is agreed upon by all stakeholders – prior to interviewing any consultants. This will enable the formulation of specific project and experience-related questions when interviewing all consultants. It will also form the basis for communication during the project development.   Outstanding consultants can often greatly enhance a project’s scope since they possess specific expertise in their area of specialty, substantial experience and significant general knowledge. This combined expertise helps ensure that the design and implementation is solid and meets all project goals and specifications. This is particularly important when projects are asked to perform under much greater stress (i.e. throughput) or with many additional functions than what was originally envisioned. I sometimes equate this to a building; if the foundation is solid, many floors and features can be built upon it. However, if the foundation is flawed, additional floors and features can cause collapse – and the need for rework at a tremendous cost of time and money.   Rework should be avoided, if possible. It can have many negative effects on a company’s bottom line, potentially reducing value and morale. Conversely, by carefully planning and finding outstanding consultants, much rework and unnecessary tribulations can be avoided while creating a foundation for excellent prodinst and enhanced value.